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Virtual CommunitiesIn the Virtual Communities group, research work deals with the evaluation of social influence and interaction process in virtual networks from a psychological point of view, with trend setting and opinion leadership, as well as with diversity and acculturation in such networks. Here, group theoretical and organization theoretical approaches but also social network analysis can provide new insights into user behavior in groups and help to improve the management of virtual teams. Important are synergies between computer science and psychological research.

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