Organisation
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eLearning in corporate education is gaining momentum, thus, more and more people become involved in eLearning projects within industry. Hence, there is a growing need for tools and systems that support the management of corporate learning processes on one hand and for digital content that covers the specific needs of corporate training and qualification on the other.
In this context, content brokerage becomes increasingly attractive, as it fosters the re-use of already existing material at relatively low cost. Especially the transfer of content and knowledge originating in academic and research-oriented settings to corporate fields of application is of large interest. For a considerable amount of academic content suitable for adaptation to corporate needs seems to exist.
And yet, the barriers for such a transfer are manifold. Corporate needs and expectations regarding learning content appear to differ largely from content provided by academic and research-oriented content producers. Especially material that originates in regular teaching and research activities at universities and research institutions needs further adaptation and customisation efforts.
The workshop analyses corporate needs and expectations with regard to digital content for training and qualification needs. It highlights requirements for adapting academic content and learning material to corporate contexts of application. And it provides insights into the needs for a successful transfer and re-use of academic content in non-academic settings.
Participants will benefit from the workshop by learning about the theoretical as well as best practice knowledge in respect to controlling and coordinating (small) eLearning projects and, most notably, content production projects for prospective users in the corporate sector. The workshop is geared specifically towards potential providers of eLearning materials generated in academic and research-oriented contexts. It provides orientation about the essentials of a successful transfer of academic knowledge and digital learning content.
Within this framework, the basics of didactics and methods in corporate learning scenarios, content-driven and textual requirements, technical realization, technical requirements and impacts, processes as well as the integration of web-based or computer-based trainings in learning management systems will be discussed in detail.
Participants will get insights, by means of concrete best practice examples and case studies, into the development of professional content and their transfer into multimedia content (e.g. WBT). For this purpose, field-tested checklists and guidelines as well as samples of content for corporate customers will be provided. At a smaller scale, the workshop also deals with project management and quality assurance issues as they relate to the main processes involved in content production for corporate users.
